Neha Karim Ullah Lights Up New York’s Times Square as Spotify’s EQUAL Pakistan Ambassador for Q1 2026
Spotify has announced rising dance-pop artist Neha Karim Ullah as the EQUAL Pakistan Ambassador for the first quarter of 2026, celebrating her as a fresh and compelling voice in Pakistan’s evolving music scene. On January 22, Neha was featured on Spotify’s Times Square billboard in New York City and has been showcased across multiple curated playlists on the platform, marking a significant milestone in her artistic journey.
Adil Aziz
Spotify Spotlights Shae Gill as RADAR Pakistan Artist
Recognized as one of the country’s top emerging voices, Shae Gill has been named Spotify RADAR Pakistan’s featured artist for 2026. Shae Gill’s unique vocals and her commanding ability to blend contemporary with the traditional has allowed her to conquer the hearts of audiences not just locally but abroad.
Editor
2025 Spotify Wrapped Reveals Pakistan’s Throwback Tracks Still Dominating Global Listening
Spotify’s 2025 Wrapped is out, with new insights continuing to emerge. This time, it is not about what is new, it is about what refuses to fade. This year’s exclusive global listening data reveals the “Top Pakistani Throwbacks of 2025 Globally”, highlighting tracks over 20 years old that continue to captivate listeners around the world.
Music, Self-Expression and High Energy Take Center Stage at Spotify’s 2025 Wrapped Event in Karachi
Spotify hosted its highly anticipated year-end celebration, 2025 Wrapped, in Karachi with an immersive event that placed music and self-expression at the forefront. The evening brought together local artists, select influencers and media to celebrate a year shaped by personal taste and Pakistan’s evolving music culture.
Spotify Releases 2025 Wrapped with Talha Anjum Retaining the Top Local Artist Spot in Pakistan
2025 Wrapped reveals that Talha Anjum has once again emerged as Top Pakistani Artist for the second year in a row. His continued rise reflects a year in which love for local music surged, with Pakistani music consumption up 70%.
Amna Riaz Lights Up Times Square as Spotify’s EQUAL Pakistan Ambassador for Q4
Amna’s listenership has grown by 200% over the past year, with her music added to more than 120,000 playlists. Her most-streamed songs include “Kya sach ho tum?”, “Duur Se”, “Dunya”, “Bachpan”, and “Khizaan”, earning her fans across borders including in the US, Bangladesh, the UK, Canada, and the UAE.
Spotify adds in-app playlist transfers with TuneMyMusic integration
Spotify has announced the rollout of a new in-app integration with TuneMyMusic, making it easier than ever for listeners to transfer playlists from other streaming platforms directly into their Spotify library.
Spotify Reveals the Sounds of Pakistan’s Shaadi Season
With the wedding season in full swing across Pakistan, Spotify is amping up the celebrations with the country’s favourite beats. The nation’s listening patterns reveal just how central music is to every Shaadi moment. According to Spotify data, searches for wedding-related keywords rise by nearly 20% during the September–February period each year (2022–2025), while user-created wedding playlists have surged by a remarkable 330% since 2022.
Spotify Reports Q3 2025 Earnings
Spotify released its Q3 2025 Earnings today, marking another quarter of what the company previously termed as the “Year of Accelerated Execution.” Spotify delivered double-digit subscriber growth, surpassed a milestone of 700 million Monthly Active Users, and achieved record profitability
Spotify Takes Over LUMS as Hip-Hop Event Lights Up the Campus
Spotify turned up the volume on Pakistan’s growing Hip-Hop scene with an immersive on-campus experience at the Lahore University of Management Sciences (LUMS).