How Temu Helps This 16-Year-Old Futsal Player Step Up Her Game
For Aiman, who competes in youth futsal tournaments across Pakistan, finding reliable, accessible equipment was a challenge. It was also difficult for Aiman and her parents to source an array of professional futsal gear at local stores and other online platforms.
Editor
Global fashion brands urged to protect workers from climate hazards
Workers in international fashion and home goods supply chains in Pakistan, especially Karachi, are facing severe physical, mental, and financial hardship as rising temperatures worsen already unsafe working conditions. Consumers and multinational brands in high-income countries continue to benefit from production models that fail to address climate risks, Climate Rights International said in its report.
Adil Aziz
Nominees announced for the 23rd LUX Style Awards
The 23rd edition of the prestigious LUX Style Awards will once again honor the brightest stars in fashion, film, music, and television. This year, the prestigious awards show will be held in the first-ever fully digital format, allowing fans and followers to engage with the glitz and glamour from their homes. The 23rd LUX Style…
Fashion icon, Hasnain Lehri joins Sonraj as creative head and brand ambassador
Renowned fashion icon, model, and social media personality, Hasnain Lehri has joined luxury brand, Sonraj as Creative head and Executive brand ambassador.
Watch and Jewelry brand, Collectibles by Sonraj creates history by training and inducting Pakistan’s first professional female watchmaker
Leading Pakistani watch and jewelry brand, Collectibles by Sonraj, has made history by training and inducting Pakistan’s first professional female watchmaker, Saira Akram, at its service center in Karachi. By choosing watchmaking as a profession, Saira serves as a trailblazer, inspiring young people to explore unconventional career paths that offer both professional success and personal fulfillment.
Most awaited Pre-Ramazan sales on fashion brands attracting customers of all ages
Pakistani brands offering shopping experience better by providing customers with stylish and trendy clothes and giving them best discount offers in Pre-Ramadan sales which makes shopping more fun and exciting.
Vibe Hai – ROX by Jazz New Lifestyle Partner of Pakistan’s Digital-First Generation
Jazz, Pakistan’s leading digital operator, brings ROX, an exciting new digital sub-brand tailored to serve as the all-encompassing lifestyle partner of the nation’s digital-first generation.
Fashion show held in Paris to promote Pakistan’s rural women artisans
The Embassy of Pakistan in France held a fashion show in Paris to honor the Pakistani rural women artisans and promote their works. The fashion show was held in collaboration with renowned designer Omar Mansoor and Kaarvan Crafts Foundation.
Beaconhouse Jubilee Campus showcasing sustainable fashion talent of its students
The Beanconhouse School System, Jubilee Campus in its pursuit to conserve the environment and promote a sustainable lifestyle held an event to showcase the creative fashion accomplishments of its students fully based on recyclable material.
Beaconhouse first school in Pakistan to introduce The Green Raiment brand
The Beaconhouse School System is organising an event here at its Jubilee campus on Friday (today) to showcase the clothing and fashion accomplishments of its students aimed at promoting a sustainable lifestyle.