Made in Pakistan: Spotify Marks 5 Years of Music Discovery and Homegrown Growth
In Pakistan, listeners are exploring more music than ever before—moving across genres, generations, and languages in ways that are reshaping how music is discovered and experienced. Five years since its launch in the country, Spotify is marking a milestone defined not just by growth, but by a shift in how deeply audiences are engaging with music.
Editor
Spotify Introduces Artist Profile Protection Giving Artists More Control Over What Shows Up Under Their Name
For the first time on any music streaming service, Spotify is giving artists the ability to review, approve, or decline releases with the launch of Artist Profile Protection, an optional feature within Spotify for Artists, now in limited beta, offering a solution to a problem that has affected streaming for years.
Adil Aziz
Spotify Launches SongDNA: A New Feature That Reveals the Creative Connections Behind Every Track
Spotify has introduced SongDNA, a new immersive feature designed to transform how listeners discover and engage with the music they love.
Neha Karim Ullah Lights Up New York’s Times Square as Spotify’s EQUAL Pakistan Ambassador for Q1 2026
Spotify has announced rising dance-pop artist Neha Karim Ullah as the EQUAL Pakistan Ambassador for the first quarter of 2026, celebrating her as a fresh and compelling voice in Pakistan’s evolving music scene. On January 22, Neha was featured on Spotify’s Times Square billboard in New York City and has been showcased across multiple curated playlists on the platform, marking a significant milestone in her artistic journey.
2025 Spotify Wrapped Reveals Pakistan’s Throwback Tracks Still Dominating Global Listening
Spotify’s 2025 Wrapped is out, with new insights continuing to emerge. This time, it is not about what is new, it is about what refuses to fade. This year’s exclusive global listening data reveals the “Top Pakistani Throwbacks of 2025 Globally”, highlighting tracks over 20 years old that continue to captivate listeners around the world.
Music, Self-Expression and High Energy Take Center Stage at Spotify’s 2025 Wrapped Event in Karachi
Spotify hosted its highly anticipated year-end celebration, 2025 Wrapped, in Karachi with an immersive event that placed music and self-expression at the forefront. The evening brought together local artists, select influencers and media to celebrate a year shaped by personal taste and Pakistan’s evolving music culture.
Spotify Releases 2025 Wrapped with Talha Anjum Retaining the Top Local Artist Spot in Pakistan
2025 Wrapped reveals that Talha Anjum has once again emerged as Top Pakistani Artist for the second year in a row. His continued rise reflects a year in which love for local music surged, with Pakistani music consumption up 70%.
Spotify adds in-app playlist transfers with TuneMyMusic integration
Spotify has announced the rollout of a new in-app integration with TuneMyMusic, making it easier than ever for listeners to transfer playlists from other streaming platforms directly into their Spotify library.
Spotify Takes Over LUMS as Hip-Hop Event Lights Up the Campus
Spotify turned up the volume on Pakistan’s growing Hip-Hop scene with an immersive on-campus experience at the Lahore University of Management Sciences (LUMS).
SPOTIFY AND FC BARCELONA PRESS ‘PLAY’ ON ED SHEERAN FOR EL CLÁSICO TAKEOVER
Spotify and FC Barcelona are back with their seventh jersey takeover, and the latest artist to feature will be Ed Sheeran, marking the first time a solo male pop artist has fronted the shirt.