Pakistan’s Sufi-rock sensation, Natasha Baig, is Spotify’s EQUAL Ambassador for the month of July
Putting a unique twist on traditional Sufi music, Natasha Baig has earned her place as EQUAL Pakistan’s Ambassador for the month Spotify’s journey to highlight female artists that are revolutionizing the industry continues with the announcement of EQUAL Pakistan’s Ambassador for the month of July, Natasha Baig. The Sufi-rock sensation whose tracks have been featured…
Adil Aziz
South Asian Creators Share Their Sounds and Culture on Spotify
July 18 marked the start of South Asian Heritage Month, which celebrates the history and culture of eight countries in South Asia: Afghanistan, Bangladesh, Bhutan, India, Nepal, Pakistan, the Maldives, and Sri Lanka. This year marks a particularly monumental milestone: the 75th anniversary of India’s and Pakistan’s independence. On this occasion, Spotify is celebrating the…
Spotify Announces Zoha Zuberi as EQUAL Ambassador for June
Zoha Zuberi, the versatile and talented indie writer, composer and vocalist, becomes EQUAL Pakistan Ambassador for the month Spotify announced Zoha Zuberi as June’s EQUAL Pakistan Ambassador. The program is part of Spotify’s commitment to showcase women creators revolutionizing Pakistan’s music industry and to celebrate the women leading innovations and exciting developments in the Pakistani…
On this World Music Day, Spotify Celebrates K-Pop in Pakistan
With the growing popularity of K-Pop in Pakistan, Spotify unveils the data on K-Pop consumption in the market and ‘K-Pop ON! Track’ – a new site dedicated to the genre “Manifesting: Proof #1 on Spotify – Top Album Pakistan Chart” read a recent tweet on BTS Pak Official, Pakistan’s official dedicated fanbase for the rapidly…
Abdul Hannan: From Fresh Finds to Top of The Charts
Since Spotify launched in Pakistan over a year ago, the indie music scene has enjoyed more opportunities to have its art embraced by fans domestically and abroad. The genre’s global streams have grown by 150% on the streaming service, proving that it is here for the long haul and will continue to grow rapidly. Abdul…
Spotify Embarks on Its First Nationwide Campaign in Pakistan With “Jaisa Mood Waisi Dhun”
Spotify has launched its first nationwide marketing campaign titled “Jaisa Mood Waisi Dhun”. The campaign celebrates the power of music and the way it connects listeners with their feelings, mood, and the world around them, and Spotify is the platform through which all of this happens. Spotify entered Pakistan in February 2021, and since then,…
Spotify continues its journey of acknowledging Pakistani women artists with Hadiqa Kiani as the third Ambassador for EQUAL
Hadiqa Kiani, Pakistan’s most prolific music icon, becomes EQUAL Pakistan’s Ambassador of the Month As EQUAL Pakistan continues to highlight a mix of iconic and emerging musical talents from the country, Spotify announces its third Ambassador of the month. The brand continues to celebrate women and their achievements in the field of music with Hadiqa…
The Spotify Charts Experience Is Now Available in Pakistan
Recognizing that fans are the driving force behind the growth of music, Spotify expands the Spotify Charts experience to Pakistan, a distinct offering that is powered by listeners themselves. Serving as a prudent way to highlight how fans are connecting with the music they love; Spotify Charts provides a ranking for where the interest lies….
Spotify celebrates the spirit of Ramadan with a special EQUAL Pakistan edition and a Ramadan Destination
Mehak Ali, welcomes Ramadan with “Saleh Ala Nabi Yena” and becomes EQUAL Pakistan Ambassador of the Month As the Muslim community in Pakistan and around the world embraces Ramadan – a time for reflection, giving and togetherness – Spotify celebrates the essence of the Holy Month through audio and announces its Ramadan edition of EQUAL,…
Spotify Expands Blend with Two New Features – Providing Another Way for Users to Connect Through Music
Earlier this year, Spotify celebrated Valentine’s Day with Blend in the Pakistan market. Blend is a unique feature that combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy to get into a social listening session that is made just for you. Nothing like being able…