Made in Pakistan: Spotify Marks 5 Years of Music Discovery and Homegrown Growth
In Pakistan, listeners are exploring more music than ever before—moving across genres, generations, and languages in ways that are reshaping how music is discovered and experienced. Five years since its launch in the country, Spotify is marking a milestone defined not just by growth, but by a shift in how deeply audiences are engaging with music.
Editor
Spotify Brings Creators Together for a Night of Padel, Music and Community in Karachi
Spotify brought together creators and tastemakers in Karachi for an intimate padel experience, celebrating the growing intersection of sport, music, and community in the city.
Mehfooz
Spotify Introduces Artist Profile Protection Giving Artists More Control Over What Shows Up Under Their Name
For the first time on any music streaming service, Spotify is giving artists the ability to review, approve, or decline releases with the launch of Artist Profile Protection, an optional feature within Spotify for Artists, now in limited beta, offering a solution to a problem that has affected streaming for years.
Adil Aziz
Spotify Launches SongDNA: A New Feature That Reveals the Creative Connections Behind Every Track
Spotify has introduced SongDNA, a new immersive feature designed to transform how listeners discover and engage with the music they love.
Pakistan Said: It’s a Heartbreak Valentine’s — And Men Are Leading the Streams
Valentine’s Day has always reflected a spectrum of emotions — from romance and new love to self-love, friendship, and yes, heartbreak.
Spotify Reports Q4 2025 Earnings
In Q4 2025, Spotify delivered the highest MAU net adds in its history, reaching 751 million monthly active users, alongside double-digit subscriber growth, and continued momentum across music, podcasts, and audiobooks.
Neha Karim Ullah Lights Up New York’s Times Square as Spotify’s EQUAL Pakistan Ambassador for Q1 2026
Spotify has announced rising dance-pop artist Neha Karim Ullah as the EQUAL Pakistan Ambassador for the first quarter of 2026, celebrating her as a fresh and compelling voice in Pakistan’s evolving music scene. On January 22, Neha was featured on Spotify’s Times Square billboard in New York City and has been showcased across multiple curated playlists on the platform, marking a significant milestone in her artistic journey.
Spotify Spotlights Shae Gill as RADAR Pakistan Artist
Recognized as one of the country’s top emerging voices, Shae Gill has been named Spotify RADAR Pakistan’s featured artist for 2026. Shae Gill’s unique vocals and her commanding ability to blend contemporary with the traditional has allowed her to conquer the hearts of audiences not just locally but abroad.
2025 Spotify Wrapped Reveals Pakistan’s Throwback Tracks Still Dominating Global Listening
Spotify’s 2025 Wrapped is out, with new insights continuing to emerge. This time, it is not about what is new, it is about what refuses to fade. This year’s exclusive global listening data reveals the “Top Pakistani Throwbacks of 2025 Globally”, highlighting tracks over 20 years old that continue to captivate listeners around the world.
Music, Self-Expression and High Energy Take Center Stage at Spotify’s 2025 Wrapped Event in Karachi
Spotify hosted its highly anticipated year-end celebration, 2025 Wrapped, in Karachi with an immersive event that placed music and self-expression at the forefront. The evening brought together local artists, select influencers and media to celebrate a year shaped by personal taste and Pakistan’s evolving music culture.