Spotify Celebrates Atif Aslam’s Subah Aye Na with Fans and Artists in Karachi
To celebrate the release of “Atif Aslam’s” highly anticipated new album, “Subah Aye Na”, Spotify brought the excitement surrounding the project to Karachi.
Mehfooz
Spotify Invites Fans to “Discover Their Inner Aadeez” with a New In-App Experience Inspired by Atif Aslam’s Subah Aye Na
The new personalized in-app experience reveals your Aadee persona, celebrating the unique ways fans connect with one of Pakistan’s most iconic artists. Every Atif Aslam fan has their own story with his music. For some, that story spans decades. Others discovered him through a late-night playlist or a song shared by a friend. Some return…
From Pakistan to the World: Spotify Celebrates Atif Aslam’s Enduring Global Impact
Ahead of the release of his new album, Subah Aye Na, on 31st July, Spotify honors one of South Asia’s most iconic voices and the lasting connection he continues to share with listeners around the world.
Editor
Murtaza Qizilbash Brings Lahore’s Stories to the Forefront as Spotify RADAR Pakistan Artist for Q2 2026
Spotify continues to spotlight Pakistan’s most compelling emerging voices through RADAR Pakistan, with Lahore-born Murtaza Qizilbash taking center stage as the platform’s featured artist for Q2 2026.
Adil Aziz
Pakistan is Dancing to Bhangra and Lahore is Leading the Beat
From wedding season to cricket victories, and from Basant festivities to everyday gatherings, dance continues to be a powerful expression of joy and identity across Pakistan. But increasingly, it’s bhangra that is defining these moments.
Made in Pakistan: Spotify Marks 5 Years of Music Discovery and Homegrown Growth
In Pakistan, listeners are exploring more music than ever before—moving across genres, generations, and languages in ways that are reshaping how music is discovered and experienced. Five years since its launch in the country, Spotify is marking a milestone defined not just by growth, but by a shift in how deeply audiences are engaging with music.
Spotify Brings Creators Together for a Night of Padel, Music and Community in Karachi
Spotify brought together creators and tastemakers in Karachi for an intimate padel experience, celebrating the growing intersection of sport, music, and community in the city.
Spotify Introduces Artist Profile Protection Giving Artists More Control Over What Shows Up Under Their Name
For the first time on any music streaming service, Spotify is giving artists the ability to review, approve, or decline releases with the launch of Artist Profile Protection, an optional feature within Spotify for Artists, now in limited beta, offering a solution to a problem that has affected streaming for years.
Spotify Launches SongDNA: A New Feature That Reveals the Creative Connections Behind Every Track
Spotify has introduced SongDNA, a new immersive feature designed to transform how listeners discover and engage with the music they love.
Neha Karim Ullah Lights Up New York’s Times Square as Spotify’s EQUAL Pakistan Ambassador for Q1 2026
Spotify has announced rising dance-pop artist Neha Karim Ullah as the EQUAL Pakistan Ambassador for the first quarter of 2026, celebrating her as a fresh and compelling voice in Pakistan’s evolving music scene. On January 22, Neha was featured on Spotify’s Times Square billboard in New York City and has been showcased across multiple curated playlists on the platform, marking a significant milestone in her artistic journey.