Spotify launches “Song Psychic” to become your new favorite fortune teller
With Leap Day, or February 29 making its “once-in-four-year” appearance, Spotify is unveiling Song Psychic, a mystical experience that infuses music with answers to life’s burning questions. The latest feature takes the listener’s heartfelt inquisitions and selects the perfect song as a response, mixing melody and satisfaction into a unique offering.
Adil Aziz
Nimra Mehra named Spotify’s EQUAL Pakistan Ambassador for February 2024
Spotify has announced Nimra Mehra as the EQUAL Pakistan Ambassador for February 2024. Nimra, a rising star in the Pakistani music scene, has her track “Je Pata Hunda” featured on the EQUAL Pakistan playlist for the month. The track is one of her standout melodies dominating the Top Viral Pakistan chart since December 2023.
Spotify Announces Nehaal Naseem as the First EQUAL Pakistan Ambassador for 2024
Starting the year on a high, Spotify has announced Nehaal Naseem as the first ambassador for its EQUAL Pakistan program for the year 2024. As part of the honor, Naseem’s track “Beqadra” has been featured on the EQUAL Pakistan playlist. This song, described by Naseem as her “baby,” has resonated deeply with fans, showcasing it as a clear favorite for the artist and her growing fanbase.
Annural Khalid: Spotify Pakistan’s First Woman RADAR Artist
Spotify has proudly announced Annural Khalid as the first woman RADAR Pakistan artist, marking a significant milestone in its commitment to uplifting emerging talents from the local music ecosystem. This year, Annural not only becomes the first RADAR Pakistan artist of 2024 but will also be celebrating the launch of her debut album, showcasing her unique blend of chill pop and R&B.
Editor
Maher Anjum and Hareem Rashid light up Times Square as Spotify’s EQUAL Pakistan Ambassadors
EQUAL Pakistan has featured another two distinguished ambassadors, Hareem Rashid, and Maher Anjum for November and December 2023 respectively. Both artists have earned widespread acclaim for their unique contributions to the music industry, and as part of the EQUAL Pakistan program, they have been featured on a digital billboard at Times Square, New York.
Spotify hosts Wrapped 2023 event in Karachi
With 2023 coming to an end, Spotify Pakistan hosted an electrifying event in Karachi to mark the highly anticipated Wrapped campaign for the year. Focusing on the theme of “food” this year, the event welcomed hundreds of guests including artists, influencers, and media representatives, creating an immersive experience to celebrate the diversity and richness of Pakistan’s music as well as cultural scene.
Atif Aslam remains the most streamed Pakistani artist
This year saw Atif Aslam and Talha Anjum retain their respective spots at the helm among the top local artists, joined by a host of emerging talents like Umair, Abdul Hannan, and Rovalio, and seasoned artists including Talhah Yunus, Asim Azhar and Young Stunners. The legendary “Shehnshah-e-Qawwali”, Ustad Nusrat Fateh Ali Khan, still holds an unflinching place in the hearts of audiences along with his nephew and renowned Sufi artist, Rahat Fateh Ali Khan, completing the list of top 10 most streamed local artists.
Spotify moderates a dynamic chat with leading artists at +92Disrupt
+92Disrupt, a national tech and innovation conference designed to offer startups a comprehensive launchpad and bring together visionaries as well as innovators, recently hosted a captivating panel moderated by Khan FM, Spotify’s Artists and Label Partnerships Manager for Pakistan, Sri Lanka and Bangladesh titled ‘Pakistani Tunes on the Global RADAR’. The star-studded lineup accompanying him during the discussion included prominent artists Natasha Baig, and Maria Unera, both EQUAL Ambassadors designated by Spotify as well as Taha G, the RADAR artist for the last quarter, and Faisal Kapadia, a legend who needs no introduction.
Spotify to use Google’s AI to tailor podcasts, audiobooks recommendations
Swedish streaming music app, Spotify expanded its partnership with Google Cloud to use large language models (LLMs) to help identify a user’s listening patterns across podcasts and audiobooks in order to suggest tailor-made recommendations.
RADAR Pakistan turns one, Spotify launches RADAR Festival showcasing remarkable growth in local music
Spotify is commemorating the one-year anniversary of its groundbreaking RADAR Pakistan program, a program designed as a way to support emerging artists. It gives creators a global platform to help grow their careers and reach new and existing fans ……