Neha Karim Ullah Lights Up New York’s Times Square as Spotify’s EQUAL Pakistan Ambassador for Q1 2026
Spotify has announced rising dance-pop artist Neha Karim Ullah as the EQUAL Pakistan Ambassador for the first quarter of 2026, celebrating her as a fresh and compelling voice in Pakistan’s evolving music scene. On January 22, Neha was featured on Spotify’s Times Square billboard in New York City and has been showcased across multiple curated playlists on the platform, marking a significant milestone in her artistic journey.
Adil Aziz
2025 Spotify Wrapped Reveals Pakistan’s Throwback Tracks Still Dominating Global Listening
Spotify’s 2025 Wrapped is out, with new insights continuing to emerge. This time, it is not about what is new, it is about what refuses to fade. This year’s exclusive global listening data reveals the “Top Pakistani Throwbacks of 2025 Globally”, highlighting tracks over 20 years old that continue to captivate listeners around the world.
Editor
Music, Self-Expression and High Energy Take Center Stage at Spotify’s 2025 Wrapped Event in Karachi
Spotify hosted its highly anticipated year-end celebration, 2025 Wrapped, in Karachi with an immersive event that placed music and self-expression at the forefront. The evening brought together local artists, select influencers and media to celebrate a year shaped by personal taste and Pakistan’s evolving music culture.
Spotify Releases 2025 Wrapped with Talha Anjum Retaining the Top Local Artist Spot in Pakistan
2025 Wrapped reveals that Talha Anjum has once again emerged as Top Pakistani Artist for the second year in a row. His continued rise reflects a year in which love for local music surged, with Pakistani music consumption up 70%.
Spotify adds in-app playlist transfers with TuneMyMusic integration
Spotify has announced the rollout of a new in-app integration with TuneMyMusic, making it easier than ever for listeners to transfer playlists from other streaming platforms directly into their Spotify library.
Spotify Takes Over LUMS as Hip-Hop Event Lights Up the Campus
Spotify turned up the volume on Pakistan’s growing Hip-Hop scene with an immersive on-campus experience at the Lahore University of Management Sciences (LUMS).
SPOTIFY AND FC BARCELONA PRESS ‘PLAY’ ON ED SHEERAN FOR EL CLÁSICO TAKEOVER
Spotify and FC Barcelona are back with their seventh jersey takeover, and the latest artist to feature will be Ed Sheeran, marking the first time a solo male pop artist has fronted the shirt.
Spotify names Samar Jafri as RADAR Pakistan Artist for Q4 2025
Spotify has announced Samar Jafri as its RADAR Pakistan artist for the fourth quarter of 2025.
How to Make the Most of Spotify’s Free Experience
With more Pakistanis than ever streaming for their daily dose of music, Spotify’s Free experience remains a simple and fun way to listen, connect and share music for free.
Spotify Unveils How Gen-Z is Redefining Music Discovery and Consumption in Pakistan
As the world marks two iconic occasions in August, International Youth Day and World Hip-Hop Day, Spotify is shining a spotlight on how Pakistan’s Gen-Z is reshaping music discovery and consumption. With their phones in hand and earbuds in, young Pakistanis are not just listening to music, they are building communities, reviving genres, influencing global trends, and driving cultural movements on the world’s leading audio platform.