Chief Executive Officer, Trade Development Authority of Pakistan (TDAP) Muhammad Zubair Motiwala said that considering the ongoing trends, it was projected that Pakistani food items exports would cross $7 billion by the end of this financial year.
The TDAP chief executive expressed these views during his visit to Pakistan Pavilion at the ongoing Gulf Food Exhibition, Dubai Trade Centre.
A total of 100 Pakistani exhibitors are taking part in the ongoing Gulf Food festival of which 45 are sponsored by TDAP while others are participating on self-sponsorship basis.
On the occasion, Motiwala said that they had specifically focused on enhancing the food and food allied items which was paying dividends in the form of substantial increase in their exports in this sector.
The chief executive said that enhancing exports of Pakistani products was the way forward to achieve economic prosperity and TDAP was contributing substantially towards this national objective.
Motiwala highlighted, “It is extremely encouraging to share that there is remarkable increase of 300 to 400 % in the exports of sesame seeds this year. Exports of Pakistani rice will cross $ 3 billion in comparison to about $ 1.5 billion”.
Motiwala also met Chief Organizer of Saudi Food and Jaffar Shubber, Commercial Director Events Management, Dubai World Trade Centre who showed keen interest for Pakistani products’ participation in the upcoming Fresh Fruits & Vegetables exhibition.
He also held a detailed meeting with the organizing committee of Dubai World Trade Centre including, Salima Dadla, Commercial Director Events & Exhibitions and Andrew Burman, Senior Sales Manager Exhibitions for allotting more space to Pakistan in the future exhibitions.