Sarsabz Pakistan

Fatima Fertilizer’s Salam Kissan initiative acclaimed at the Asian Experience Awards 2023 in Singapore

: ‘Salam Kissan’ is a flagship initiative of Fatima Fertilizer that aims to highlight the indispensable role of Pakistani farmers in protecting the economy and our national food security. The most commendable achievement under this initiative was the proposal to celebrate December 18th as the official “Kissan Day” in Pakistan to pay tribute to the courage and resilience of Pakistani farmers. This proposal was not only applauded but also recognized by the Government of Pakistan and has been celebrated every year since 2019. In recognition of the untiring efforts by the ‘Salam Kissan’ initiative to uplift the social character and motivation of Pakistani farmers, it was recently bestowed with the prestigious “Digital Experience of the Year for Pakistan” award at the 2023 Asian Experience Awards during a special ceremony held in Singapore.