Fatima Fertilizer and ZTBL Sign Industry-First MOU to Enhance Financial Access for Smallholder Farmers
Fatima Fertilizer Company Limited and Zarai Taraqiati Bank Limited (ZTBL) have entered into a groundbreaking partnership to promote financial inclusion and support for smallholder farmers in Pakistan.
Editor
Fatima Fertilizer given prestigious FPCCI Award by the President of Pakistan
Fatima Fertilizer was uniquely recognized as the Best Innovative Agricultural Products Company, by the President of Pakistan, at the 12th Excellence Awards of the Federation of Pakistan Chamber of Commerce and Industries (FPCCI), the country’s apex trade and industry association.
Fatima Fertilizer and JazzCash Sign MOU to Pioneer Digitalization of Agri-Sector Payments
Fatima Fertilizer, a leading name in Pakistan’s agriculture sector, and JazzCash, Pakistan’s largest digital wallet, have signed a Memorandum of Understanding (MOU) to revolutionize the agri-sector payment ecosystem. This collaboration aims to drive financial inclusion and economic empowerment for farmers, who are predominantly unbanked, enabling them to actively participate in the formal economy.
Sarsabz Dominates PDA with Triple Triumph, Setting New Standards in Digital Innovation
Sarsabz, a leading brand in the fertilizer industry under Fatima Fertilizer, has achieved remarkable success at the prestigious Pakistan Digital Awards. This year, Sarsabz has been honored with three accolades :
Best Use of Generative AI in Content Creation for Salam Kissan, Best Innovated Mobile App for Sarsabz Content – HSE App and Best Web Series of the Year for Sarsabz Kahani – Dahani.
Adil Aziz
Sarsabz Royals wins prestigious ANA B2B Award in USA
Fatima Fertilizer’s pioneering loyalty program, Sarsabz Royals, has garnered remarkable success at the prestigious Association of National Advertisers (ANA) B2 Awards. This year, Sarsabz Royals was honored with a silver accolade for Best Customer Experience at the ANA B2B Awards Gala in Naples, Florida, USA.
Mehfooz
Fatima Fertilizer and Atif Aslam join hands for a soulful rendition of “Allah Hu”
Embark on a journey of soulful dedication as Fatima Fertilizer unwraps its harmonious collaboration with the renowned vocalist Atif Aslam. Together, they bring new life into the classic masterpiece “Allah Hu”. This rendition promises to captivate the audience during the sacred month of Ramzan, a time when people come together in unity and compassion, embracing the spirit of kindness and appreciation. The video has been published on the social media platforms of Sarsabz Fertilizer.
Fertilizer industry urges nationwide dealers to ensure Urea sales at announced market retail prices
leading fertilizer manufacturing companies in Pakistan, including Fauji Fertilizer Company Limited (FFC), Fauji Fertilizer Bin-Qasim Limited (FFBL), Engro Fertilizers Limited, Fatima Fertilizer Company Limited, and Agritech Limited, jointly hosted a convention with nationwide dealers on January 29, 2024, at Falettis Hotel, Lahore. The primary objective of this convention was to engage the fertilizer dealers in a constructive dialogue and formulate immediate strategies aimed at reducing nationwide urea prices to benefit the farmers.
Govt.’s to assures uninterrupted gas to the fertilizer plants
Caretaker Minister for Petroleum Muhammad Ali said the government was committed to ensuring uninterrupted gas supply to all fertilizer plants throughout the current winter season to maximize fertilizer production.
Fatima Fertilizer’s “Salam Kissan” Campaign Wins the Prestigious DRUM Award in London
Fatima Fertilizer, a leading name in the fertilizer industry, has once again garnered international acclaim with its ground breaking “Salam Kissan” campaign, winning the prestigious Drum Award 2023 in London, in the category, “Social Purpose: Social Media”. Titled “Life without Kissan (Farmers),” the campaign aimed to highlight the stark reality of a world without the contributions of farmers. This remarkable achievement underscores Fatima Fertilizer’s unwavering commitment to meaningful social impact and innovation in the realm of digital marketing.
Fatima Fertilizer and Mastercard making easier for digital payments to farmers and dealers
Fatima Fertilizer and Mastercard, a global technology company in the payments industry, have signed an agreement aimed at modernizing Pakistan’s agricultural ecosystem by ensuring financial inclusion of farmers.