Swedish streaming music app, Spotify expanded its partnership with Google Cloud to use large language models (LLMs) to help identify a user’s listening patterns across podcasts and audio books in order to suggest tailor-made recommendations.
Artificial intelligence-powered LLMs such as OpenAI’s ChatGPT and Google Bard, are trained on a massive amount of data to generate text and other content.
Spotify has been an early adopter of AI, which it used for music recommendation algorithms a decade earlier.
The music streaming giant has been looking to boost its earnings by increasing its slate of revenue-generating formats such as podcasts and audio books.
It had previously promised high-margin returns from its costly expansion into podcasts and audiobooks.
Gustav Söderström, Spotify’s chief product and technology officer told that The evolution of our technology has been matched by Google Cloud’s commitment to building the best possible platform for our products to run on and driving further innovation with the emerging capabilities of generative AI.
With the expanded Google partnership, Spotify is also exploring the use of LLMs to provide a safer listening experience and identify potentially harmful content.
