ekaterra appoints Starcom Pakistan to manage media planning and buying activities in Bangladesh, Sri Lanka and Pakistan (BSPAN)
ekaterra, the name home to leading tea brands such as Lipton and Brooke Bond, has appointed Starcom Pakistan to manage its media activity in Bangladesh, Sri Lanka and Pakistan (BSPAN). The new partnership will see Starcom Pakistan deliver IMC planning, buying & execution for Offline and Online media for BSPAN with Pakistan being the lead…
Adil Aziz