Fatima Fertilizer wins four prestigious awards at The Drum Awards 2025 in London, UK
Fatima Fertilizer has received significant international recognition by winning four major awards at The Drum Awards 2025 in London reflecting impactful purpose-led communication for the Salam Kissan campaign and the company’s strategic partnership with UNDP.
Adil Aziz
Sarsabz Dominates PDA with Triple Triumph, Setting New Standards in Digital Innovation
Sarsabz, a leading brand in the fertilizer industry under Fatima Fertilizer, has achieved remarkable success at the prestigious Pakistan Digital Awards. This year, Sarsabz has been honored with three accolades :
Best Use of Generative AI in Content Creation for Salam Kissan, Best Innovated Mobile App for Sarsabz Content – HSE App and Best Web Series of the Year for Sarsabz Kahani – Dahani.
Fatima Fertilizer’s Salam Kissan initiative acclaimed at the Asian Experience Awards 2023 in Singapore
: ‘Salam Kissan’ is a flagship initiative of Fatima Fertilizer that aims to highlight the indispensable role of Pakistani farmers in protecting the economy and our national food security. The most commendable achievement under this initiative was the proposal to celebrate December 18th as the official “Kissan Day” in Pakistan to pay tribute to the courage and resilience of Pakistani farmers. This proposal was not only applauded but also recognized by the Government of Pakistan and has been celebrated every year since 2019. In recognition of the untiring efforts by the ‘Salam Kissan’ initiative to uplift the social character and motivation of Pakistani farmers, it was recently bestowed with the prestigious “Digital Experience of the Year for Pakistan” award at the 2023 Asian Experience Awards during a special ceremony held in Singapore.
Sarsabz’s Kissan day tribute ad receives more than 4 million views in 2 days
Sarsabz Fertilizer’s recently launched campaign, as part of its #SalamKissan initiative related to the upcoming third #KissanDay celebrations on December 18, has received more than four million views in just two days of its launch on Sarsabz’s official Youtube channel. This is an impressive achievement which helps to highlight an important insight that farmers remain…