Pakistan’s Representative in German Emirati Joint Council for Industry & Commerce (AHK) Muhammad Usman has said that German government and businesses have been looking towards Pakistan in recent years for strengthening business and investment ties which was the basic reason for establishment of Pakistan’s desk at AHK in Dubai.
“Germany desires to expand ties of German Small & Medium Enterprises (SMEs) with Pakistan which would be fully facilitated by AHK by connecting the business communities of the two countries through networking, business-to-business meetings and trade delegations’ visits”, added Muhammad Usman who led a trade delegation from German Emirati Council for Industry & Commerce (AHK) during its visit to KCCI.
Agreeing to President KCCI’s suggestions about potential sectors, he said that the German Ministry of Economic Affairs and Climate Action also underlines Renewable Energy as one of the potential sectors along
with sustainable textile & leather sectors.
“We are working on different initiatives of German government especially the market development program of German SMEs who will be fully facilitated and encouraged to collaborate with Pakistani counterparts so German companies will definitely be coming to Pakistan to collaborate with different stakeholders in the public and private sectors.”, he said, adding that as most of the German Companies are based in Dubai, it would be very easy for AHK to connect them with Pakistan.
Muhammad Usman said that We are working on different initiatives of German government especially the market development program of German SMEs who will be fully facilitated and encouraged to collaborate with Pakistani counterparts so German companies will definitely be coming to Pakistan to collaborate with different stakeholders in the public and private sectors.
Most of the German companies are based in Dubai, it would be very easy for AHK to connect them with Pakistan, he added.
He also informed that many German SMEs were looking towards new opportunities especially in this region where China and India were neighbors. “We’ve hosted several delegations during the last three years including delegations from healthcare sector and civil security technologies. Next year, we have two projects, of which the first one pertains to exploring possibilities of collaboration in sustainable textile and leather while the second one is going to be the energy infrastructure projects in Pakistan.
Muhammad Usman further said that Pakistan’s exports to Germany stood at $1.60 billion in FY-23 compared to $1.75 billion in FY-22, representing a drop of 8.62% year-on-year basis. “Both countries need to reduce trade barriers, diversify the range of products, simplify customs procedures, promote SMEs, and foster business collaboration to give a much-needed trade boost for economic integration”
Underscoring the need to transfer German technology to Pakistan, he opined that this will boost the productivity and the competitiveness of Pakistani manufacturing units. There is also considerable potential
for investment opportunities for Germany in varying sectors such as dairy, agriculture, textiles, IT, electrical machinery, plastics, mineral fuels, power generation, oil & gas and infrastructure projects etc.
