The Competition Commission of Pakistan (CCP) has approved a merger within the consumer care market. The approved transaction entails the acquisition of certain assets of M/s Procter and Gamble Pakistan (Pvt.) Ltd (P&G) by M/s Nimir Industrial Chemicals Ltd (Nimir) under the Asset Purchase Agreement (APA).
According to the Assest Purchase Agreement (APA), Nimir intends to acquire certain assets of P&G relating to its manufacturing facility of toilet soap, ‘Safeguard’, and its real estate property located in Hub, Balochistan.
The relevant product market as identified in CCP’s Phase I competition assessment is ‘Personal Care – Hard Soap’. The assessment also confirmed that the proposed transaction will not result in the dominance of Nimir in the relevant market, post-transaction, given its small share.
With this approval, CCP expects improved operations with Nimir’s state-of-the-art manufacturing facilities that comply with international standards and quality assurance, thus, contributing towards developing innovative industrial chemical solutions as well as national economic prosperity.
