Spotify ICON Pakistan will celebrate Legacy Artists and their Timeless Music
Spotify is gearing up to launch Spotify ICON Pakistan, a nostalgia-driven music program that shines a spotlight on legendary Pakistani artists who have shaped the country’s music scene for decades. This innovative and first-of-its-kind initiative is designed to connect these iconic musicians with a new generation of young listeners—an audience that is mobile-first and already enjoying tracks from the past.
Editor
Skills360 holds a first of its kind convocation ceremony
Skills360, the country’s first privately-owned edtech platform, held its inaugural convocation ceremony in Karachi, where over 100 students, hailing from diverse backgrounds, were awarded course completion certificates. The Skill Development Council (SDC) approved certificates were awarded in Graphic Designing and CMS Development. Notably, the first batch of Skills360 students was enrolled without any admission or course fees—a groundbreaking move for a privately-owned edtech institute in Pakistan.
Tamasha opens new innings with First Int’l Streaming of cricket matches
Tamasha, the streaming platform in Pakistan, has secured international streaming rights for Pakistan’s test matches against Bangladesh in August and September, and the test match against England in October, through a partnership with the Pakistan Cricket Board (PCB).
Adil Aziz
TikTok celebrates release of Jimin of BTS’ second solo album, MUSE, with exclusive in-app experience
TikTok, the go-to platform for music discovery, launched an immersive in-app experience celebrating the release of Jimin of BTS’ highly anticipated sophomore album, MUSE.
Mehfooz
NAASAA aims to promote Pakistani talent worldwide
North American Association for South Asian Affairs (NAASAA) recently held an event in Karachi, aimed at facilitating Pakistani talent to showcase their skills worldwide.
PTCL Group’s to supporting Arshad Nadeem as a brand ambassador for upcoming 2024 Summer Olympics
PTCL Group (PTCL & Ufone 4G) has signed Olympian and star javelin thrower, Arshad Nadeem as its brand ambassador. The Group has planned an inspiring campaign to celebrate the life and professional journey of the star athlete, besides galvanizing nationwide support for him in the upcoming 2024 Summer Olympics in Paris.
realme announces price reduction on C51 variants in Pakistan
realme, recognized globally and locally as the fastest-growing smartphone brand, is offering an incredible opportunity for its customers with a price reduction of PKR 2000 on each variant of its popular realme C51 smartphone. As a part of its ongoing commitment to provide innovative and stylish technology at the most competitive prices, realme has made the following price adjustments:
realme C51 128GB + 4GB: Now available for PKR 27,999
realme C51 64GB + 4GB: Now available for PKR 25,999
realme C51 64GB + 3GB: Now available for PKR 23,999
Karachi’s first ECO STREET inaugurated
The Mayor Karachi, Barrister Murtaza Wahab and MD and CEO, PSO, Syed Muhammad Taha inaugurated the company’s latest initiative, PSO ECO STREET, surrounding PSO House in Karachi’s Clifton area.
Spotify Fresh Finds artist Aashir Wajahat hits #1 on Spotify Pakistan’s Weekly Charts with ‘Sadqay’
Depicting the continuous emergence of fresh voices on the musical scene, Spotify revealed that Aashir Wajahat, the multitalented singer and composer as well as the Fresh Finds Pakistan artist for February, achieved a significant milestone with his latest track ‘Sadqay,’ claiming the coveted #1 position on Spotify Pakistan’s Weekly Charts.
Walee secures the streaming rights for the next two seasons of PSL
Digital upstart Walee has dethroned international media giants, securing the streaming rights for the next two seasons. This victory goes beyond mere cricket – it raises crucial questions about the future of sports media, the power of Hyperlocal content, and the trust equity of new-age content creators.