Branding

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PTCL Group’s to supporting Arshad Nadeem as a brand ambassador for upcoming 2024 Summer Olympics

PTCL Group (PTCL & Ufone 4G) has signed Olympian and star javelin thrower, Arshad Nadeem as its brand ambassador. The Group has planned an inspiring campaign to celebrate the life and professional journey of the star athlete, besides galvanizing nationwide support for him in the upcoming 2024 Summer Olympics in Paris.

Jubilee Life becomes Official Insurance Partner for HBL PSL Season 9

Jubilee Life Insurance, the largest private sector insurance company in Pakistan, partnered with Pakistan Cricket Board as the Official Insurance Partner for HBL PSL Season 9.

Microsoft overtook Apple as the world’s most valuable company

Microsoft overtook Apple as the world’s most valuable company on Thursday (Jan 11) after the iPhone maker’s shares made a weak start to 2024 due to growing concerns over demand.

Dubai named No.1 global destination in Trip advisor Travellers’ Choice Awards

Dubai has secured the coveted No.1 global destination ranking in the Tripadvisor Travellers’ Choice Best of the Best Destinations Awards for an unprecedented third successive year becoming the first city to achieve the milestone.

Walee secures the streaming rights for the next two seasons of PSL

Digital upstart Walee has dethroned international media giants, securing the streaming rights for the next two seasons. This victory goes beyond mere cricket – it raises crucial questions about the future of sports media, the power of Hyperlocal content, and the trust equity of new-age content creators.

Maher Anjum and Hareem Rashid light up Times Square as Spotify’s EQUAL Pakistan Ambassadors

EQUAL Pakistan has featured another two distinguished ambassadors, Hareem Rashid, and Maher Anjum for November and December 2023 respectively. Both artists have earned widespread acclaim for their unique contributions to the music industry, and as part of the EQUAL Pakistan program, they have been featured on a digital billboard at Times Square, New York.

Tetra Pak extends nutrition partnership with Islamabad United for PSL

Tetra Pak Pakistan announced the extension of their partnership with Islamabad United as its official nutrition partner during the upcoming season 9 of the Pakistan Super League (PSL), scheduled between February to March 2024.

Cricket fever is back with Emirates as Official Airline Partner of ICC Men’s Cricket World Cup 2023

As Global Partner of the International Cricket Council (ICC), Emirates is once again in full swing as Official Airline Partner of the ICC Men’s Cricket World Cup 2023, taking place across India and running from 5 October to 19 November. Hosted across ten cities in India, the 2023 ICC Men’s Cricket World Cup will bring…

PTCL Group signs Iconic Pakistani cricketers as brand ambassadors

Pakistan’s largest telecom services provider, PTCL Group (PTCL & Ufone 4G) has signed Pakistani cricket icons, Babar Azam, Haris Rauf and Naseem Shah as brand ambassadors for the Group to celebrate the nation’s roaring passion for cricket and to rally support for the Pakistan Cricket Team during its ICC Cricket World Cup 2023 campaign. World’s…

Carrefour Pakistan Celebrates 14 Years Of Excellence

Carrefour, owned and operated by Majid Al Futtaim in Pakistan, celebrates 14 years of excellence in serving the Pakistani community. The ongoing anniversary discount offers will remain available until October 25th, and they are a tribute to the trust and loyalty of Carrefour’s valued customers, who have been an integral part of this remarkable growth…