Beauty

Asim Azhar Takes Over Spotify’s Cricket Fever Playlist

Asim Azhar Takes Over Spotify’s Cricket Fever Playlist

Ever wondered what songs Asim Azhar enjoys while playing cricket? Well, you can find that out right now as Spotify celebrates Pakistan’s unprecedented love towards cricket with an Asim Azhar takeover of its Cricket Fever playlist that is being co-curated by the pop artist. With Sab Sitaray Humaray, the latest anthem at the top, Asim’s…

RADAR Pakistan Announces Taha G as the Face of the Platform for 2023

RADAR Pakistan Announces Taha G as the Face of the Platform for 2023

The electro-pop sensation with an acoustic and compositional prowess has conquered hearts all over Pakistan and is a deserving addition to the RADAR Pakistan roster RADAR by Spotify is back and this time, the dedicated platform for emerging artists from the local space has announced Taha G as its featured musician. As part of RADAR…

Spotify Announces Natasha Humera Ejaz as EQUAL Pakistan’s Ambassador of the Month

Spotify Announces Natasha Humera Ejaz as EQUAL Pakistan’s Ambassador of the Month

Spotify’s second EQUAL Pakistan Ambassador for 2023 has been announced and the artist who has lit up EQUAL’s digital billboard at Times Square NYC is none other than Natasha Humera Ejaz. A singer and actor who began her career at the slender age of 7 will have her beautiful track “Khud Se Batein” featured on…

Spotify Reveals Who Is Listening What In Pakistan

Spotify Reveals Who Is Listening What In Pakistan

The audio streaming platform showcases region-based listenership stats from each province of the country Marking its 2nd anniversary in Pakistan, Spotify has revealed interesting insights about the local market, creatively highlighting a region-based breakdown of where audience interests lie. With all provinces unanimous in their love for Atif Aslam, making him the most streamed local…

This Valentine’s Day Spotify Bring Unique Blend Features for its Listeners to Fall in Love With

This Valentine’s Day Spotify Bring Unique Blend Features for its Listeners to Fall in Love With

It’s that time of the year again when people are in search of ways for expressing their love and strengthening their relationship with their loved ones. And Spotify has once again stood up as the perfect sidekick to deliver captivating music for the occasion while also going a step further by revitalizing its Blend feature…

Spotify Reveals Top Moods for 2023

Spotify Reveals Top Moods for 2023

2023 has begun with zeal and fervor, and with a month gone by, Spotify has revealed the top moods and listening trends for the year. Globally, confidence, motivation and productivity are the leading trends that are setting the tone this year. In sync, Pakistani listeners are leaning towards confidence, joy and motivation as their top…

Through the Spotify Lens – Arooj Aftab’s Journey

Through the Spotify Lens – Arooj Aftab’s Journey

It was March 2022, nearly a year after Spotify stepped foot in Pakistan that the EQUAL Pakistan Ambassador program was introduced for the local music scene. And its first Ambassador? The effervescent Arooj Aftab! Little did the world know that this emerging talent would accumulate a diverse variety of “firsts” for Pakistan in a short…

Nouman Malik rocks with latest ‘Lahore Qalandar Anthem’

Nouman Malik rocks with latest ‘Lahore Qalandar Anthem’

Lahore set to vibe with yet another melodious anthem as Nouman Malik dropped the rocking title track “Main Hoon Qalandar.” Registering a great victory in PSL 2022, Lahore Qalandar was hailed for its tremendous and untiring efforts in the years of super league’s history. As the exciting & much-awaited eighth season of the Pakistan Super…

PTCL launches OTT Platform, ‘SHOQ’ to bring High Quality Video Streaming to Pakistan

PTCL launches OTT Platform, ‘SHOQ’ to bring High Quality Video Streaming to Pakistan

Pakistan Telecommunication Company Limited (PTCL), a subsidiary of e&, (formerly known as Etisalat Group) has launched its new Over-The-Top (OTT) platform, SHOQ, to provide a superior and immersive viewing experience to all data users in Pakistan. SHOQ hosts a rich repository of selected content that is accessible to all, in line with PTCL’s vision of…

Maria Unera announced as EQUAL Pakistan’s first Ambassador for 2023

Maria Unera announced as EQUAL Pakistan’s first Ambassador for 2023

Making waves with her stunning vocals and sensational compositions, Maria Fatima Unera Qureshi, has been announced as Spotify’s EQUAL Pakistan Ambassador for the month of January. She has become the latest female artist from the country to grace a digital billboard in the iconic Times Square NYC with her track ‘Feel‘ being selected as the featured song on EQUAL…